IDEA GENERATION GALLERY

Root Ginger

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Client Name
IDEA GENERATION GALLERY
Project
Root Ginger
Date
01
/
01
/
09
Services
Media Relations
Exhibition Production
Event Management
Direct Marketing
Social Media
Sponsorship
Summary

Idea Generation Gallery presented selected works from the project Root Ginger: A study of red hair by the London based photographer Jenny Wicks. The fascinating photographic study Root Ginger, was inspired by the genetic lottery that shapes such physical characteristics, and encourages the viewer to ponder wider questions about social behaviour and prejudice. The study by Wicks provides a platform for debate on the biological perspective of a recessive gene and brings together a beautiful collection of portraits of red headed subjects from all ages and backgrounds. Proceeds from the project are donated to the Cystic Fibrosis Trust.

Results

Outcome

"Jenny’s photos combine to not only form a wonderful ode to redheads but to confront the final bastion of political incorrectness.”

Daisy Greenwell, Big Issue